At the same time that technological advances are being made to sporting equipment for the purpose of improving performance, advances in technology have also provided athletes with greater protection. For example, recent advances in cushioning technology have been applied to football helmets to prevent concussions. This same technology is used to increase the comfort of running shoes and snowboard boots. The advances in cushioning technology are the result of new materials and how those materials are structured geometrically. Don't expect this technology to help those sitting on the sidelines. This technology is for people in motion.